Alright everyone,
Now it is without question that social media is taking over the world. There is Facebook, Twitter, Google+, Soundcloud, blah blah blah... The list goes on and on. With it being such a growing trend, it has now come time for companies to hop on board the bandwagon. Some companies see these social media sites as a problem in the workplace because people waste time snooping around on their page when they should be working, but other companies have began to embrace these sites and use them for their personal benefit. They have began to monitor what their customers are saying about them on their social media site of choice, and making changes to better accommodate the requests. If a company can integrate social media successfully into the workplace, more times than not they are going to gain some success from it. I recently saw a video giving basic, step by step, directions on how a company can benefit from integrating social media. It gave an example of a chair company who began to release defective chairs and ultimately losing business. They began to notice complaints on customers social media sites and soon realized that the best way to fix the problem was to look at these complaints and use the criticism in a more constructive way. Soon after understanding that social media was the way to go, they began to notice better success rates for their company. It goes to show that social media is the new "way to go" when running a successful business. Take a look at the video. Let me know what you think. With so many people our age wanting to be their own boss and open up shop, how detrimental do you think understanding social media is now to running a successful business?http://www.commoncraft.com/video/social-media-and-workplace
Monday, October 31, 2011
Mark Zukerberg, Time Magazine's 2010 Man of the Year
This article has been out for a while but I had the pleasure of reading this 50+ page article on a flight to Costa Rica last Christmas. Now I'm not big on reading especially reading for pleasure but when I picked up this article I couldn't put it down. The article discusses how Facebook came to be, where it's at now and where it will be in the future.
It was amazing to see how big Facebook actually is. In the article, they explain that if Facebook were a country it would be the 3rd largest country behind China and India. One in twelve people in the ENTIRE world are active on the social media site.
Facebook started out as a small social media site Zurkerberg created for his dorm at Harvard when he was a sophomore, and quickly gained a life of its own. The site now has more than 550 million members, gains 700 thousand new members daily, and is translated in more than 75 different languages. On top of that, last year the website accounted for 1 out of every 4 sites visited in the United States.
It is amazing to see that a student's website that was created merely to connect college students to other college students turned into such a normal part of everyone's life. It doesn't look like Facebook will be going anywhere anytime soon, even with new social media sites popping up all the time. Where do you think Facebook, let alone social media in general, will be in the next 5; 10; 15 years? I encourage you all to read the article and tell me what you think. Peace Out for now!
http://www.time.com/time/specials/packages/article/0,28804,2036683_2037183_2037185,00.html
It was amazing to see how big Facebook actually is. In the article, they explain that if Facebook were a country it would be the 3rd largest country behind China and India. One in twelve people in the ENTIRE world are active on the social media site.
Facebook started out as a small social media site Zurkerberg created for his dorm at Harvard when he was a sophomore, and quickly gained a life of its own. The site now has more than 550 million members, gains 700 thousand new members daily, and is translated in more than 75 different languages. On top of that, last year the website accounted for 1 out of every 4 sites visited in the United States.
It is amazing to see that a student's website that was created merely to connect college students to other college students turned into such a normal part of everyone's life. It doesn't look like Facebook will be going anywhere anytime soon, even with new social media sites popping up all the time. Where do you think Facebook, let alone social media in general, will be in the next 5; 10; 15 years? I encourage you all to read the article and tell me what you think. Peace Out for now!
http://www.time.com/time/specials/packages/article/0,28804,2036683_2037183_2037185,00.html
Friday, October 28, 2011
How Social Media Connected Me to the Famous
Dukin' it out. This ain't so bad. Here we go!
Alright, let me clarify on the title a little bit. The person I am referring to as "Famous" isn't some big wig A-Lister, he is more directly a small time DJ from North Carolina who has began to gain some country-wide attention. Now, for those of you who don't know me, I am a huge music buff. I have attended dozens of concerts and shows throughout the past few years, and constantly have music playing where ever I'm at. Anyway, the story begins in the Red Rooster--a local bar in Nashville--after the WKU vs. UK football game. A few of my friends and I originally went to the bar to have a couple adult beverages and reminisce on yet another WKU loss, but when we got there we noticed a sign inside that basically read Live DJ. We stayed and listened to DJ D.veloped's set and were all thoroughly impressed by his music. After the show I searched Facebook and Twitter and found he was an avid user of both sites, along with the music social media site soundcloud.com. I, along with my friend Topher added and followed him and Topher immediately began tweeting at the DJ. He basically said "Come party in BG" to which he surprisingly got a reply asking for a place to stay. We immediately offered our house as the place, and the next morning, Davis "DJ D.veloped" and two of his buddies were waiting at our door with music equipment and a couple bottles of "happy sauce", ready to throw down for the weekend.
The time they spent in Bowling Green was epic to say the least. D.veloped showed us how to tear it up on the mixing boards, he played a live set for a few of our close friends, and went out to party with us at the bars that night. He also explained to us the reason for his name getting out was thanks to people on social media sites. A businessman at heart, he has understood that social media is growing and the best way to get his name out is through releasing new songs, tour dates, and other updates over the internet. He claims most of his word-of-mouth success to soundcloud.com where he uploads his music and releases it to the public as free downloads. If you like mash-up artists or the electronic music scene at all I encourage you to check him out. He is the next GirlTalk.
Alright, let me clarify on the title a little bit. The person I am referring to as "Famous" isn't some big wig A-Lister, he is more directly a small time DJ from North Carolina who has began to gain some country-wide attention. Now, for those of you who don't know me, I am a huge music buff. I have attended dozens of concerts and shows throughout the past few years, and constantly have music playing where ever I'm at. Anyway, the story begins in the Red Rooster--a local bar in Nashville--after the WKU vs. UK football game. A few of my friends and I originally went to the bar to have a couple adult beverages and reminisce on yet another WKU loss, but when we got there we noticed a sign inside that basically read Live DJ. We stayed and listened to DJ D.veloped's set and were all thoroughly impressed by his music. After the show I searched Facebook and Twitter and found he was an avid user of both sites, along with the music social media site soundcloud.com. I, along with my friend Topher added and followed him and Topher immediately began tweeting at the DJ. He basically said "Come party in BG" to which he surprisingly got a reply asking for a place to stay. We immediately offered our house as the place, and the next morning, Davis "DJ D.veloped" and two of his buddies were waiting at our door with music equipment and a couple bottles of "happy sauce", ready to throw down for the weekend.
The time they spent in Bowling Green was epic to say the least. D.veloped showed us how to tear it up on the mixing boards, he played a live set for a few of our close friends, and went out to party with us at the bars that night. He also explained to us the reason for his name getting out was thanks to people on social media sites. A businessman at heart, he has understood that social media is growing and the best way to get his name out is through releasing new songs, tour dates, and other updates over the internet. He claims most of his word-of-mouth success to soundcloud.com where he uploads his music and releases it to the public as free downloads. If you like mash-up artists or the electronic music scene at all I encourage you to check him out. He is the next GirlTalk.
Facebook Takes a Turn For the Worse
Can't stop now! Created juices are flowing! New opinion for you:
I HATE FACEBOOK TIMELINE!!! There I said it. To me, the whole idea of Facebook Timelines is just another aggravating two weeks of having to decipher Facebook....for the dozenth time!!! Seriously, every time Facebook changes their website up, the updates become harder and harder to figure out. I liked how simple the site used to be...Check out a friends wall, upload pictures, maybe say Happy Birthday to an old buddy, but now with this newest update it just seems like there is too much going on. Mark Zurkerberg's idea of the new profile layout is to make a users whole life available to the public via timeline. Now, I am a fairly private person and I am not so sure I feel comfortable letting my life story available for everyone to see. I see this new layout for Facebook becoming a deal breaker in the future for many users when it comes to landing a job; particularly people who have been using the site for years. What I'm getting at is that Facebook documents many fun memories of your past, but this also means Facebook can capture many events that you wish it hadn't. Facebook Timelines just makes it easier for companies to weed out potential employees by finding dirt, that may otherwise not have been dug up. No pun intended.
I know it may be hard to give up social media in this day and age but there is a point where I draw the line of what I want public, and what I don't. Google+ has gained my interest recently with its simplicity and privacy and I am beginning to lean towards it over Facebook.
Now, I may have been bashing Facebook but I am going to give it a chance...a short one. Just my two cents. What do you think is going to be the outcome with the new Facebook? Life or Death?
I HATE FACEBOOK TIMELINE!!! There I said it. To me, the whole idea of Facebook Timelines is just another aggravating two weeks of having to decipher Facebook....for the dozenth time!!! Seriously, every time Facebook changes their website up, the updates become harder and harder to figure out. I liked how simple the site used to be...Check out a friends wall, upload pictures, maybe say Happy Birthday to an old buddy, but now with this newest update it just seems like there is too much going on. Mark Zurkerberg's idea of the new profile layout is to make a users whole life available to the public via timeline. Now, I am a fairly private person and I am not so sure I feel comfortable letting my life story available for everyone to see. I see this new layout for Facebook becoming a deal breaker in the future for many users when it comes to landing a job; particularly people who have been using the site for years. What I'm getting at is that Facebook documents many fun memories of your past, but this also means Facebook can capture many events that you wish it hadn't. Facebook Timelines just makes it easier for companies to weed out potential employees by finding dirt, that may otherwise not have been dug up. No pun intended.
I know it may be hard to give up social media in this day and age but there is a point where I draw the line of what I want public, and what I don't. Google+ has gained my interest recently with its simplicity and privacy and I am beginning to lean towards it over Facebook.
Now, I may have been bashing Facebook but I am going to give it a chance...a short one. Just my two cents. What do you think is going to be the outcome with the new Facebook? Life or Death?
Un-Block Social Media in the Workplace: Good Idea!!!
Alright I feel like I'm on a roll tonight so here is another post I think this generation can appreciate and agree with.
While searching through different social media articles on the internet I found this article on how a good amount of businesses--54% to be exact--do not allow their employees to view social media sites such as Twitter, Facebook, or YouTube while in the workplace. Now, on the surface this may not seem too terribly bad to you but the article explains that there is great hipocracy with in regards to these businesses. The article explains that roughly 98% of businesses have some activity on social media sites. It seems a little dumb to block employees from using the vary sites the businesses themselves use for marketing.
The argument for why these companies do this is reasonable yet kind of a stretch. They believe that if employees have access to these sites, there will be more time wasted in the workplace. The article quickly shoots down this argument by explaining it as a managerial problem not a social media problem. The writer goes on to explain 5 reasons why social media should be allowed in the workplace including, the fact that more companies are investing in social media to market their business, it is easy for professionals to network and make other business connections, a vast majority of our generation won't consider a job if social media is blocked, along with a couple others.
Though the writer may be making a stretch on their reasoning through some of this article, I feel they made some generally good points behind their argument. I encourage you to check out this article and let me know what you think. Peace Out!
http://www.prdaily.com/Main/Articles/Why_companies_should_stop_blocking_social_media__9024.aspx
While searching through different social media articles on the internet I found this article on how a good amount of businesses--54% to be exact--do not allow their employees to view social media sites such as Twitter, Facebook, or YouTube while in the workplace. Now, on the surface this may not seem too terribly bad to you but the article explains that there is great hipocracy with in regards to these businesses. The article explains that roughly 98% of businesses have some activity on social media sites. It seems a little dumb to block employees from using the vary sites the businesses themselves use for marketing.
The argument for why these companies do this is reasonable yet kind of a stretch. They believe that if employees have access to these sites, there will be more time wasted in the workplace. The article quickly shoots down this argument by explaining it as a managerial problem not a social media problem. The writer goes on to explain 5 reasons why social media should be allowed in the workplace including, the fact that more companies are investing in social media to market their business, it is easy for professionals to network and make other business connections, a vast majority of our generation won't consider a job if social media is blocked, along with a couple others.
Though the writer may be making a stretch on their reasoning through some of this article, I feel they made some generally good points behind their argument. I encourage you to check out this article and let me know what you think. Peace Out!
http://www.prdaily.com/Main/Articles/Why_companies_should_stop_blocking_social_media__9024.aspx
Thursday, October 27, 2011
Mayor Candidate Looks for Support Through Viral Marketing
Alright everyone, sorry for the long wait but I'm finally hear to speak my mind. But, before we get to that I'll go ahead with a quick introduction. I'm Steve Parobek, born in Asheville, North Carolina; raised in Louisville, KY. I was an avid and competitive tennis player for most of my life until a recent shoulder injury has sidelined me. Other than that, I am a Social Media Marketing major and a brother of the Kappa Sigma Fraternity here at Western Kentucky.
Now that the intro is over with, I'd like to talk to you all about this promotional video I found on YouTube the other day for San Francisco Mayoral Candidate Bob Lee. Now before I start, when I saw the thumbnail next to the link, I thought it was just some goofballs making a comical video but regardless, I clicked on it. The video was entitled Ed Lee Is...2 LEGIT 2 QUIT, and within the first 15 seconds I had realized the video was nothing like how I had anticipated it to be. It was a music video stemming off of the one only MC Hammer's track Too Legit To Quit, and had numerous cameo appearances of athletes, musicians, and other big wigs. There was everyone from NFL hall-of-famer Ronnie Lott, the owner of the 49ers Jed York, Wil.I.Am, and a few more, but what impressed me the most is that they got MC Hammer himself to be in the video. On top of these people, Co-Founder of Twitter Biz Stone, and YouTube's Hunter Walk were featured in the video.
It turned out to be a legitimate promotional video for Ed Lee. I soon "Googled" the video title and found a link to an article on the video on the NYTimes homepage entitled Too Legit To Watch. The article explains that the video was put together by technology moguls, Ron Conway and Marissa Mayer, put together with the help of an "Aish-List" cast to help promote the Mayoral candidate to the people of the internet. I commend the group for going against the grain, in a sense that they are targeting people through social media, but I'm not 100% sure why it had to be made this way. For a political candidate, this seems almost immature. I'll leave links to both the article and the video for you to view. Let me know what you think...Good viral marketing? Or will it crash and burn?
http://dealbook.nytimes.com/2011/10/25/too-legit-to-watch/?ref=socialnetworking
http://www.youtube.com/watch?v=fbdd_Fasz0k
Now that the intro is over with, I'd like to talk to you all about this promotional video I found on YouTube the other day for San Francisco Mayoral Candidate Bob Lee. Now before I start, when I saw the thumbnail next to the link, I thought it was just some goofballs making a comical video but regardless, I clicked on it. The video was entitled Ed Lee Is...2 LEGIT 2 QUIT, and within the first 15 seconds I had realized the video was nothing like how I had anticipated it to be. It was a music video stemming off of the one only MC Hammer's track Too Legit To Quit, and had numerous cameo appearances of athletes, musicians, and other big wigs. There was everyone from NFL hall-of-famer Ronnie Lott, the owner of the 49ers Jed York, Wil.I.Am, and a few more, but what impressed me the most is that they got MC Hammer himself to be in the video. On top of these people, Co-Founder of Twitter Biz Stone, and YouTube's Hunter Walk were featured in the video.
It turned out to be a legitimate promotional video for Ed Lee. I soon "Googled" the video title and found a link to an article on the video on the NYTimes homepage entitled Too Legit To Watch. The article explains that the video was put together by technology moguls, Ron Conway and Marissa Mayer, put together with the help of an "Aish-List" cast to help promote the Mayoral candidate to the people of the internet. I commend the group for going against the grain, in a sense that they are targeting people through social media, but I'm not 100% sure why it had to be made this way. For a political candidate, this seems almost immature. I'll leave links to both the article and the video for you to view. Let me know what you think...Good viral marketing? Or will it crash and burn?
http://dealbook.nytimes.com/2011/10/25/too-legit-to-watch/?ref=socialnetworking
http://www.youtube.com/watch?v=fbdd_Fasz0k
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